You don't have a traffic problem. You have a conversion problem.
Almost every early-stage SaaS team has tried content. They hired a cheap writer or a generalist agency, published a stack of "what is" posts, and waited. The traffic line moved — and the pipeline didn't. Here's why that keeps happening.
Traffic that doesn't convert
Awareness-stage "what is X" posts are easy to rank for and bring visitors who'll never buy. Meanwhile the bottom-of-funnel keywords — the ones with buying intent — sit untouched.
Written by people who don't get SaaS
A generalist who doesn't understand your buyer, your sales cycle, or a PLG motion can't write content that earns a trial or a demo. You get word count, not pipeline.
SEO that never meets the page
Rankings get you the click. The landing page loses the visitor. Without conversion work on the page itself, ranking #1 still leaves you with an empty pipeline.
What we do
Four levers of SaaS digital marketing, one outcome — organic that compounds into pipeline. Most engagements use two or three together; start with whichever is your bottleneck, and we'll tell you honestly which one that is.
SaaS SEO
Keyword strategy built from buyer intent, not search volume. We target the bottom-of-funnel and comparison terms your future customers type when they're ready to evaluate tools like yours.
Content Marketing
Hub-and-spoke content that builds topical authority and answers real buyer questions — comparison pages, use-case guides, and pillar content mapped to every stage of your funnel.
Demand Generation
Lead magnets, email nurture, and distribution that turn organic readers into subscribers, trials, and demos — so traffic becomes a list you own and a pipeline you can measure.
Landing Pages & CRO
The conversion layer most SEO skips. We write and structure landing pages around a single high-intent action — free trial, demo, signup — so the ranking actually pays off.
How we work
SEO feels like a black box to most founders: you publish, you wait, you can't tie rankings to revenue. This is the opposite — audit to authority in four clear steps, and you always know what's being worked on and why.
Free growth audit
Your current organic position, top competitors, and the 3 highest-ROI opportunities in your category — before you commit to anything.
Strategy sprint
Your keyword universe, hub-and-spoke content map, and 90-day calendar — built around your ICP, your GTM motion, and the terms that actually convert.
Execution
We research, write, optimise, and publish. You review and approve. Internal linking and technical SEO handled as we go — no extra tickets.
Report & refine
A report tied to rankings, leads, and pipeline — not vanity traffic — plus a call to review what's working and plan the next month.
A new studio — with a verifiable track record
Derive DE is young, and dedicated SaaS case studies are in progress. What's not in progress is the practitioner behind it: years of ranking and converting content, with proof you can check in one click.
What it's like to work with Derive DE
Kehinde has been a great addition to our team at Aleada. He has been with us for a few months now and has only improved with time. He handles feedback well, always hits deadlines, and delivers great content while doing so. I speak for our whole team when I say that we are lucky to have him on our side. Looking forward to keeping this relationship going and continuing to watch his writing improve. Thanks Kehinde!
Kehinde produced high quality content, would implement feedback promptly and learn from previous feedback for new material. Highly recommend working with him!
Is Derive DE a fit for you?
We'd rather be honest up front than waste your time on a call. Here's who we do our best work for — and who we'll happily point elsewhere.
- You're an early-stage B2B SaaS company with a live product and paying customers — roughly seed to Series B.
- Paid acquisition keeps getting more expensive and you want a channel that compounds instead of resetting to zero each month.
- Someone on your side can review drafts and approve direction.
- You can give SEO 3–6 months to compound. You're building an asset, not buying a spike.
- You're pre-product or still searching for product-market fit. Put that budget into finding it first.
- You need results in under 90 days. SEO doesn't move that fast, and we won't pretend it does.
- You want a high-volume content mill — 30 posts a month, strategy optional.
- You want to own all the strategy and just hand off execution — that's a freelancer brief, not a studio engagement.
The things founders actually ask
See where your organic pipeline is leaking
Start with a free SaaS SEO audit — your 3 biggest opportunities, by hand, in 48 hours — or book a 30-minute call and we'll look at your current position live and tell you honestly whether we're the right fit.