You don't have a traffic problem. You have a conversion problem.
Almost every early-stage SaaS team has tried content already. They hired a cheap writer or a generalist agency, published a stack of "what is" posts, and waited. Traffic went up. Pipeline stayed flat. Here are the three reasons that keeps happening.
Traffic that doesn't convert
Awareness-stage "what is X" posts are easy to rank for, and they bring in visitors who were never going to buy. The keywords with real buying intent sit untouched while that happens.
Written by people who don't get SaaS
If a writer doesn't understand your buyer, your sales cycle, or how a PLG motion works, they can't write anything that earns a trial or a demo. What you get back is word count.
SEO that never meets the page
Rankings get you the click. Then the page loses the visitor. Without conversion work on the page itself, ranking first still leaves you with an empty pipeline.
What we do
Four levers, one outcome: organic search that compounds into pipeline. Most engagements use two or three of them together. Start with whichever one is your bottleneck. If you're not sure which, book a free 30-minute consultation and we'll work it out together.
SaaS SEO
Keyword strategy built from buyer intent, not search volume. We target the bottom-of-funnel and comparison terms your future customers type when they're ready to evaluate tools like yours.
Content Marketing
Hub-and-spoke content that builds topical authority and answers the questions buyers have. Comparison pages, use-case guides, and pillar content mapped to every stage of your funnel.
Demand Generation
Lead magnets, email nurture, and distribution that turn organic readers into subscribers, trials, and demos. Traffic becomes a list you own and a pipeline you can measure.
Landing Pages & CRO
The conversion layer most SEO work skips. We write and structure landing pages around one high-intent action, whether that's a free trial, a demo, or a signup, so the ranking pays off.
How we work
SEO feels like a black box to a lot of founders. You publish, you wait, and you can't tie any of it back to revenue. Here it runs in four clear steps, and you always know what's being worked on and why.
Free growth audit
Your current organic position, your top competitors, and the 3 highest-ROI opportunities in your category. You get all of it before you commit to anything.
Strategy sprint
Your keyword universe, hub-and-spoke content map, and a 90-day calendar, all built around your ICP, your GTM motion, and the terms that convert.
Execution
We research, write, optimise, and publish. You review and approve. Internal linking and technical SEO get handled as we go, with no extra tickets on your side.
Report & refine
A report tied to rankings, leads, and pipeline, plus a call to go through what's working and plan the next month.
Derive DE vs
You're probably weighing this against three other options. Here's an honest look at how each one tends to go, so you can decide for yourself.
- Every piece is mapped to a keyword, an intent, and a funnel stage before a word gets written.
- One senior practitioner is accountable, and the person who plans the work also does the work.
- B2B SaaS is the only focus, so there's no learning curve on your buyer or your category.
- Output starts in week one, with flexible scope and no salary or benefits overhead.
- Reporting ties back to rankings, leads, and pipeline rather than vanity traffic.
A new studio with a track record you can check
Derive DE is young, and the dedicated SaaS case studies are still being built. The practitioner behind it isn't new, though. That's five years of making content rank and convert, and every credential below links straight to its verification page.
What it's like to work with Derive DE
Kehinde has been a great addition to our team at Aleada. He has been with us for a few months now and has only improved with time. He handles feedback well, always hits deadlines, and delivers great content while doing so. I speak for our whole team when I say that we are lucky to have him on our side. Looking forward to keeping this relationship going and continuing to watch his writing improve. Thanks Kehinde!
Kehinde produced high quality content, would implement feedback promptly and learn from previous feedback for new material. Highly recommend working with him!
What it costs
Three monthly retainers and a menu of one-off projects. Every scope here is a starting point, so we'll shape it around your ARR, your team, and what you're trying to hit.
Is Derive DE a fit for you?
We'd rather be honest up front than waste your time on a call. Here's who we do our best work for, and who we'll happily point somewhere else.
- You're an early-stage B2B SaaS company with a live product and paying customers, roughly seed to Series B.
- Paid acquisition keeps getting more expensive and you want a channel that compounds instead of resetting to zero each month.
- Someone on your side can review drafts and approve direction.
- You can give SEO 3–6 months to compound. You're building an asset, not buying a spike.
- You're pre-product or still searching for product-market fit. Put that budget into finding it first.
- You need results in under 90 days. SEO doesn't move that fast, and we won't pretend it does.
- You want a high-volume content mill that ships 30 posts a month with strategy optional.
- You want to own all the strategy and hand off only the execution. That's a freelancer brief rather than a studio engagement.
The questions founders ask
See where your organic pipeline is leaking
Start with a free SaaS SEO audit and you'll get your 3 biggest opportunities by hand within 48 hours. Or book a 30-minute call, and we'll look at your current position together and tell you whether it's a good fit.